Notably a new idea in a sea of sequels, reboots, and franchise entries that tend to emanate from Hollywood, IF is an imaginative entry directed by John Krasinski (The Office; A Quiet Place) focused on the conceit of reuniting lost imaginary friends with the children who conceived of them.

The recent teaser trailer for Tim Burton’s Beetlejuice Beetlejuice has been garnering a lot of YouTube attention. It’s a simple trailer with three scenes and some slow-moving music. But wow does it ever pack in a lot of visual and musical nostalgia from Beetlejuice - that creepy 1988 fantasy-comedy classic. In case you haven’t seen Beetlejuice, the film’s title character (Michael Keaton) is a ghoulish “bio-exorcist” who emerges from a model village in the attic of a couple named Barbara and Adam.

Twisters looks—and sounds—as squarely focused on its subject matter as the original 1996 blockbuster hit, albeit this time of course incorporating the impact of climate change. Throughout the trailer, sound design comes to the fore, with what one might typically consider music taking a back seat to the proceedings.

As the unabashed fourth entry in a franchise that’s as popular as it is, well, despised, this trailer wastes no time at all indulging the audioviewer with instantly recognizable ear candy. From the first second, that quintessential guitar riff from Guns N’ Roses’ “Sweet Child O’ Mine” whisks us back to the world of Gru and his minions.

The First Omen (directed by Arkasha Stevenson) is a return to the origins of the Omen film series that brought us the classic horror film character Damien, who is supposed to represent the Antichrist. The First Omen is set in Rome, and is a prequel to the 1976 film The Omen. The symbolism of the Antichrist and the act of returning to the origins of a decades-old film franchise both point to the concept of “going backwards.” But this trailer takes the concept of “backwards” literally and has a field day with it.

One of the quirkiest superheroes of the Marvel Cinematic Universe is Deadpool. His character loves to parody the superhero film genre, and the music for the upcoming Deadpool & Wolverine trailer plays along, giving us hyperactive EDM grooves which seem to purposefully overuse several trailer music clichés including the BRAAAM sound, ticking clocks, and “trailer triplets.”

A new idea in a movie industry landscape rife with sequels and franchise instalments is almost always worth celebrating, and this is certainly true for Damsel, directed by Juan Carlos Fresnadillo and starring Millie Bobby Brown. A central idea of the film appears to be to play on our expectations of the story and aesthetic of well-worn fairy tale tropes; the way the trailer’s musical arrangement hews to this idea displays a similar commitment to originality through subverting our aural expectations.

This week sees the theatrical release of Madame Web, a Sony film based on Marvel Comics character Cassie Web, a Manhattan paramedic who can see the future. I love how this trailer uses music and sound reminiscent of the “glitch” genre of electronic music to reinforce the main character’s glitching between different realities, past and present.

The latest offering from A24 shows no hint of slowing down on the type of off-kilter, thoughtful cinema the studio is known for. The first half minute of the trailer focuses on atmospheric sounds amidst a dramatic dialogue, clearly establishing that a new civil war has broken out in what seems to be a near-future United States. Swirling strings and a muted siren presage the din of a panicked crowd, leading up to an audiovisual blackout at 0:27 with the diegetic click of a camera shutter—a strong indicator that a photojournalist features prominently in the film.

Australian director George Miller’s reboot of his Mad Max series of films continues this summer, with the release of Furiosa: A Mad Max Story, a prequel to the block- buster Mad Max Fury Road (2015). We analyze a lot of action film trailers on our Trailaurality blog, and I love that instead of simply building towards a predictable se- ries of “trailer triplets,” this Furiosa trailer does more with less: it occupies vast spaces between dialogue, using sound design, thoughtful instrumental layering and unusual time signatures to create suspenseful builds.

Coming from Game of Thrones creators David Benioff and D. B. Weiss as well as Alexander Woo, the streaming series 3 Body Problem is a sci-fi thriller based on a trilogy of books of the same name by Chinese author Liu Cixin. Its screen adaptation for Netflix was undoubtedly spurred in part by the series being recommended by Games of Thrones writer George R. R. Martin, in addition to multiple high profile public figures such as Barack Obama and Mark Zuckerberg.

Sonically, the Official Trailer for Masters of the Air is broken into five distinct sections which flow from one into the next: a micro-teaser; an ambient love theme; a suspenseful build; an air battle sequence filled with combat sound design; then a triumphant rendering of the earlier love theme. Masters of the Air is an upcoming Apple TV+ miniseries about US Air Force pilots and their raids over Nazi Germany, starring Austin Butler (The Bikeriders, Elvis).

It’s been an eventful year for film trailers, and 2023 had much to offer on the order of trailer music that’s original, incisive, and thought-provoking. Here are a few trailers and overall campaigns that we feel are particularly noteworthy.

In the world of film music, there are a handful of composers whose sound is so distinct you need only mention their name and it conjures up vivid cinematic imagery and emotion. Besides the two dominant paradigm shifters, John Williams and Hans Zimmer, other names such as Bernard Herrmann, Howard Shore and Danny Elfman may come to mind. But Ennio Morricone holds a coveted place in the hearts of film composers and film lovers, because of his effortless and sweeping gift for creating melodies, knack for imagining distinct and iconically memorable tone combinations, and the immense depth and breadth of his musical contributions.

As much as this trailer is about the much-hyped sequel to the best-selling game of all time, with over 185 million units sold, it’s also a curious case of music curation. With Grand Theft Auto V having been released over a decade ago, it’s something of a generational event. And the fact that the sixth instalment revisits Vice City (a fictionalized version of Miami) reinforces this idea.

This week let’s explore a musically reductive but effective teaser for Season 2 of House of the Dragon, a tv series on Max. Drawing on parts of the book Fire & Blood by George R.R. Martin (2018), this series is a prequel to the wildly successful Game of Thrones saga.

Fresh off the massive success that the Super Mario Bros. Movie turned out to be, Illumination is back with their standard family fare in the form of Migration. This offering promises to follow the travels—and travails—of a family of ducks, heading south for winter (Jamaica, in particular).

In 2021 Zack Snyder brought us his epic cut of the film Justice League - and legitimately challenged the dominance of the Avengers film franchise in the process. Maybe you’re wondering what Snyder has been cooking up for us since then? Turns out, his next film will give the Star Wars franchise a run for its money: Rebel Moon has been percolating in Snyder’s mind for decades, as he explains in his engaging breakdown of the film’s latest trailer. It’s currently a two-part (more to come?) sci-fi space opera with Part One: A Child of Fire coming December 22nd, and Part Two: The Scargiver on its way in 2024.

Certainly promising to be one of the most original silver screen outings this year, Searchlight’s Poor Things is based on the 1992 novel of the same name by Alasdair Gray and covers similar territory to Mary Shelley’s Frankenstein. Directed by Yorgos Lanthimos (The Lobster, The Favourite), Bella Baxter (Emma Stone, who also serves as producer) is brought back to life by Dr. Godwin Baxter (Willem Dafoe); Bella quickly decides to run off on an adventure with Duncan Wedderburn (Mark Ruffalo) across continents in a quest to regain worldly experience after lost time.

Like the sisters Celie and Nettie in Alice Walker’s original novel, The Color Purple has had quite a journey. Its first film adaptation in 1985 launched the careers of both Whoopi Goldberg and Oprah Winfrey. In 2005 the story was adapted for Broadway. This Christmas, a new film adaptation of The Color Purple is headed for theatres, with a production team featuring Oprah Winfrey, Steven Spielberg, and Quincy Jones, all of whom were part of the original 1985 film.