The Drop: A Snowfall Saga is a spinoff of Snowfall, a crime drama tv series (2017-2023) about the crack cocaine epidemic in mid-1980s Los Angeles. The Drop sets the clock forward to 1991, reprising characters Wanda (Gail Bean) and Leon (Isaiah John) as they navigate the emerging West Coast rap industry.

2010’s The Social Network already contended with the consequences of Mark Zuckerberg’s creation with a trailer whose music has become a landmark, with a gripping choral cover of Radiohead’s “Creep”—establishing the cover song as a well-trodden convention in modern trailer editing techniques. Sixteen years later, well—it’s all in the title, isn’t it?

Its official trailer came out August 19th, and in under a week it has amassed over 85 million YouTube views. To put those numbers in context, the trailer for this summer’s box office champion, Spider-Man: Brand New Day, currently sits at 42 million YouTube views.